- Make sure your content is clear, consistent, and easy to understand
- Start with the most important information for the user
- Test and refine your content to ensure it meets users' needs
- Use progressive disclosure to give users the option to learn more
- Avoid clutter on screen: avoid repetition, use the active voice and present tense, and use sentence case
Content basics
Engage your users
Identify your users and their specific needs. Use the second-person to speak directly to your audience and keep them focused. Use the active voice and present tense to keep your content concise.
Engage your users
Set a goal for your content. Think about what you want to communicate and why it's important for the user. Cut copy that doesn't add value.
Avoid ambiguity
Use language consistently to help to manage user expectations. Avoid acronyms unless you have space restrictions and the context is clear.
Prioritize accessibility
Use inclusive language so that your content is accessible to users of all abilities and backgrounds. Avoid jargon and slang. Organize your content logically and format it for scannability through headings, lists, and short paragraphs.
Use positive language
Never blame the user when they make mistakes. Focus on what users can do. Provide useful next steps to help users to move forward.
