Safety as a standard
We build trust by reducing distractions, adhering to regulations, and ensuring predictability. We prioritize user safety and well-being in all design decisions.
- Free from interface errors and malfunctions
- Clear and predictable
- Considerate of diverse needs
- Resilient to misuse and unintended journeys
- Intentionally familiar
Accessible to all
We look at our designs through the lens of our users to embrace accessibility, inclusion, and diversity. Our framework creates a foundation for inclusive products. Some considerations include a dynamic type scale, color contrast, and dark to light mode flexibility.
- Core components for diverse needs
- Flexibility for different abilities
- Clear and consistent communication
- Adaptable to emerging technologies and user needs
Iterate to improve
We explore, collaborate, and seek feedback to keep creating the best version of our designs. We continuously refine our designs based on user feedback and evolving needs.
- Openness to feedback
- Adaptability and flexibility
- Data-driven decisions
- Collaborative refinement
Connect with customers
We include our users in the design process, because we consider them experts. We aim to foster a strong connection between our brand and our users.
- Trust through usability
- Consistent brand experience
- Open communication
- Research-based learning
Make it measurable
We use analytics to measure, validate, and improve our designs. We establish metrics that help us to track the effectiveness of our design system.
- Defined success metrics
- Data collection and analysis
- Data-driven decisions
- Learn more about DAS analytics
Rooted in research
We design with curiosity and share our discoveries and insights to foster collaboration. We prioritize user needs and continuously adapt to deliver optimal and delightful user experiences.
- Understanding of user needs
- Data-driven design choices
- Evidence-based evolution
- Collaboration with researchers
