Overview
Applying type
- Typography helps establish hierarchy across information in a product
- Use a combination of font sizes, weights, and styles to create a visual hierarchy
- Consider both font size and text to background contrast for optimal readability
- Ensure proper spacing and alignment for intuitive navigation and scannability
Boeing Meso
Boeing has created its own, unique typeface for all digital applications and external marketing materials — Boeing Meso. (It’s pronounced “MEZ-oh,” as in mesosphere.)
Boeing Meso is a contemporary sans-serif typeface which was created for clear legibility in Boeing's digital applications. Carefully adjusted letter spacing and larger x-height make it optimal for reading at smaller sizes. Its wide variety of weights give enough variation to construct a clear type hierarchy.
